THE ESSENCE OF MATCHA

What is Matcha?

Matcha is shade-grown tea, carefully processed into tencha and finely milled. Discover its production, character and uses.

800+years of culture

20–40μmfine particle size

100%whole tea leaf

CHA · TENCHA · MATCHA

01 / DEFINITION

Matcha is the whole tea leaf.

Matcha is made from shade-grown leaves that are steamed, dried without rolling into tencha, then finely milled. Unlike infused tea, the leaf itself is consumed.

Shade grownShading develops umami and vivid green color.

Tencha processingLeaves are steamed, dried and carefully sorted.

Fine millingSlow milling creates a smooth, refined powder.

02 / FROM LEAF TO POWDER

From leaf to bowl.

Quality is shaped at every step from field to final milling.

Shading

Young leaves are shaded to retain theanine.

Harvest

Tender shoots are harvested at the right moment.

Steaming

Steaming preserves color and aroma.

Tencha

Leaves are dried and sorted into tencha.

Milling

Tencha is milled to the appropriate fineness.

03 / DIFFERENCE

Matcha compared with infused green tea.

PointMatchaInfused green tea

Cultivation

Usually shade grown

Usually open-field grown

Processing

Tencha is finely milled

Leaves are rolled and dried

Preparation

Powder is whisked or mixed

Leaves are infused and removed

Uses

Tea ceremony, drinks and food

Everyday infused tea

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